Big ideas to BOOST your
bottom line™
Innovation Services
Innovation Services
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"The man with a new idea is a crank until the idea succeeds" ~ Mark Twain
Your
Challenge: You
need a BIG IDEA
for a new product,
business challenge, branding strategy, or campaign. Your
Status: “Where
do we go from here?” Our Approach: Research the situation, jointly define the true problem, analyze it, generate LOTS of creative ideas, identify the most viable solutions, and develop a real-world action plan. On-time and on-target. A marketable big idea flows out of a clear understanding of a goal, the business environment, the target market, customer value, and the business or brand strategy. Big ideas connect a need with a solution that is actionable and viable. Big ideas are unique, scary, exciting, and produce quantifiable business results that move a business forward. AhaQuest!™ Is our path to those big, bodacious, and bold solutions that will boost your bottom line. It was developed by Market Quest Consulting's founder for generating and developing viable and actionable big ideas. AhaQuest! is based on the Osborn-Parnes model, the most studied and verified creative problem solving model. The AhaQuest! model consists of the following steps. We will guide you at each step through skillful and experienced facilitation.
Market Quest's founder, Addys G. Sasserath has been formally and informally studying innovation, creativity, and creative problem solving for over a decade. She attends the week-long annual Creative Problem Institute from which she received certification as a facilitator in the Osborn-Parnes creative problem solving process. Her alliance associate, Dr. Arthur VanGundy is a well-respected thought leader in the field of innovation with nearly a dozen books on the subject to his credit. To meet the diverse innovation needs of clients, Market Quest Consulting provides the following innovation services:
"Imagination is more important than knowledge." ~ Albert Einstein
If you'd like to learn more about our innovation services please click here to contact us. © 2002, Market Quest Consulting
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